Krush has launched a campaign that will really spread goodness across the whole of South Africa. They will be visiting schools across SA over the next few weeks and handing out school shoes to children in need. Good Things Guy will be following their journey and sharing the amazing stories surrounding the campaign. .
A pair of school shoes isn’t just a pair of shoes, it is one of the key things we all needed to get to school. A pair of shoes protects us on our journey, instils a sense of purpose and nurtures immense pride. Do you remember polishing your school shoes, making sure they shone brightly and always looked their best? That feeling, that is what Krush wishes to give to these budding young souls. .
The effect of goodness, emotional and functional, no matter how big or small can do wonders for people’s physical and mental well-being, even encouraging others to feel as good as they do. Krush is intrinsically good for you because it is a 100% pure fruit juice (packed with healthy fruits such as mango, apple and orange – and no other additives), and is enriched with vitamins A, C and E – adding further goodness. It thus makes sense to associate the brand with positivity and goodness which is so needed in our society that experiences so much negativity daily. Through our KrushGoodness campaign, we are setting out to show that adding a little bit of goodness every day has the power to change the world for the better. If we start our day with one good deed, it has the power to transform someone’s day, leading to them adding a bit of goodness to someone else’s day, and so the goodness spreads, ultimately inspiring a world of goodness**
Krush decided to focus on school children because they are our future. Uplifting children can uplift entire communities, “Children represent the future and they represent innocence and goodness, and so if we add a little dose of goodness to make it easier for them to get to school so they can concentrate on learning, it adds goodness into their lives and as a result, to the community at large. Krush is more than just a great tasting fruit juice; it’s a great fruit juice that cares about its community and stands for something bigger”, says Hlatshwayo. .
The campaign will be focussing on 12 schools within South Africa, they will be visiting Gauteng, Limpopo, Mpumalanga, KwaZulu Natal and the Western Cape. These schools are in desperate need of goodness, we cannot wait to share the inspiring journey with you all. . The shoe partner for the campaign is Smart Steps by Novita Shoes. In addition to being Proudly South African, Smart Steps are strong, reliable, tough and comfortable – the ideal shoe for young learners. Smart Steps shares the vision of uplifting the future leaders of our country so that they can go to school proudly wearing Smart Steps. .
Let’s see how far a little dose of goodness can go! Join us in spreading #KrushGoodness and be part of the movement that ignites a goodness culture in SA. . You can follow the campaign on all social media platforms by using the hashtag #KrushGoodness. For more information, see the Krush Facebook page here. .
Sources: GTG / KRUSH Have something to add to this story? Share it in the comments or follow GoodThingsGuy on Facebook & Twitter to keep up to date with good news as it happens. Good Things Guy have recently launched their new VLOG bringing you all the GOOD THINGS on a weekly show. Watch this week’s edition below: .